The Magazine: Everything You Need To Know To Make It In The Magazine Business Leonard Mogel

ISBN: 9780135437100

Published:

Hardcover

192 pages


Description

The Magazine: Everything You Need To Know To Make It In The Magazine Business  by  Leonard Mogel

The Magazine: Everything You Need To Know To Make It In The Magazine Business by Leonard Mogel
| Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 192 pages | ISBN: 9780135437100 | 8.75 Mb

This book offers a comprehensive survey of magazine publishing procedures, practices, and business strategies, including career opportunities. Revised and updated in this fourth edition, The Magazine is your up-to-the-minute guide to writing to andMoreThis book offers a comprehensive survey of magazine publishing procedures, practices, and business strategies, including career opportunities.

Revised and updated in this fourth edition, The Magazine is your up-to-the-minute guide to writing to and designing for a targeted audience, understanding desktop publishing, attracting advertisers using up-to-date marketing strategies, establishing a subscription base, learning about opportunities in business magazines, starting a new magazine, modern printing techniques, including computer-to-plate technology, how magazines extend their franchises and how they use new media, recent magazine success stories, major publishing companies and their magazines, and interviews with publishing leaders.About the Author:Leonard Mogel is the founding publisher of Signature, Weight Watchers, and National Lampoon magazines- the executive producer of Heavy Metal, the animated movie- and author of seven career books, including The Magazine: Everything You Need to Know to Make It in the Magazine Business, Creating Your Career in Communications and Entertainment, Making It in the Media Professions, Making It in Advertising, Making It in Public Relations, Making It in Broadcasting, and Making It in Book Publishing.

The Magazine, now in its fourth edition, is widely considered the best book on the subject.



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